Planning is a vital part of running a blog of any kind and it’s a subject that I’ve seen mentioned many times on social media. Everyone seems to have their own way of doing it but if you want to make life easy on yourself then the sensible solution is to buy a ready-made Blog Planner.
My lovely blogging friend Shaz from Jera’s Jamboree has collaborated with the very talented GoodwinDZN to come up with a Blog Planner that not only looks great but covers a huge range of planning requirements for any type of blogger.
FYI: Goodwin DZN is a graphic design business which has for the past four years designed graphics for indie musicians which includes all promotional material (logos, covers, posters, t-shirts etc) and pitches for a radio station in London.
Introducing the Butterfly Dawn Planner…
Shaz very kindly sent me a free download of the planner so I could see for myself how useful it can be and I have to say, they really have covered everything. It’s useful for both my book blog and my family blog – it helps me feel in control!
The best part for me is that you can print out the planner (and specific pages) again and again. Some pages you might even want to laminate and write on with a dry wipe pen so you can reuse them.
There are a few pages which are available as a free download (see below) and the full planner is available to download digitally for just £4!
So what pages can you find in the Butterfly Dawn Planner?
Blog Mission Statement
Whether you are new to blogging or an experienced blogger, everyone needs to make plans for what you are hoping to achieve. You will be able to keep your mission at the front of your planner to remind you of the message you want to share with your audience, whether you are on track with what you were hoping to learn and if your goals have stayed the same or changed.
Monthly Editorial Calendar
The place where you can see your month ahead at a glance and plan your posts. Dates are blank for you to complete. Print out one for each month or laminate and use a dry wipe pen.
Want to see your tasks for the week in one place? Use the checklist for tasks and the day of the week they need to be completed by.
Daily To Do List
Prioritise your tasks with due deadlines and check whether the task is in progress. Space for you to note anything you need to do before tomorrow.
Download this page for FREE here
Use this blank mind map to capture those thoughts when you’re spending creative time planning for future content. Print out for each session or laminate and use a dry wipe pen.
Plan your content with requirements, notes and ideas, preparation and value to your readers. Is this a collaborative post? Sponsored? Affiliate? Deadlines, tags, and categories can be recorded. At a glance you will be able to see where you are in the process of planning your content.
Why would you need a record of your archives? The Archive Planner has been included for those evergreen posts from your archives that with a little updating can be re-posted to a new audience. On this page you will be able to record information such as the original date of the post, what you need to edit and why you are re-publishing.
Have you made pitches to brands? Here’s where you will record the information, including the date you contacted the brand.
Whether you want to keep a track of your analytics (subscribers, page views, bounce rate, social media etc) on a weekly or monthly basis there is a page to complete for both. From the start of the week/month to the end you will be able to track where you are towards your blog goals. Most stats are already on this page but there are blanks for you to add your own. Transfer your monthly statistics on to the annual page for an overview of the bigger picture.
Twitter Monthly Statistics
Easy to complete, keep a record of your followers, tweets, impressions, profile visits, mentions and tweets linking to you. Use these statistics to make goals and achieve them.
Running a campaign? See at a glance the impact of your Facebook post. How many likes, shares, comments and shares did the post you’re tracking receive? What was the reach? Use this to keep your goals on track.
Expenses and Earnings
In most planners you will find these basic accounting functions on separate pages but in this planner you can track your finances with a running total. Record your earnings and expenses and you will be able to see at a glance the financial health of your blog.
Record on this page the start/end date of the ads on your blog as well as the revenue and if you have been paid. You might not be accepting ads at the moment but you might consider it in the future.
Keep a record of the affiliate programmes you have been accepted on and use when planning your content.
Giveaway Tracker (1)
The Giveaway Tracker records the purpose of a giveaway funded by you (ie; you may have a goal for increasing your Instagram followers and decide to use a giveaway for entrants to do this action to enter). Use the tracker to organise your giveaway with the title of your post, what you are giving away, start/end date as well as the details of the winner and more.
Giveaway Tracker (2)
This tracker organises your sponsored giveaways. As well as recording information from the funded giveaway you have the option of adding the company, their website and contact.
If you take part in linky’s regularly it can be hard to keep track on who you are going to link with and when. Use this page to record the linky name/website, what day of the week and the host’s social media information.
Keep a record of your contacts in one place.
Download this page for FREE here
If your planner isn’t leaving your home then you might want to use this page for recording your passwords. However, for security purposes, remember that it should be kept secured. Only use it if you’re confident you are the only person with access to your blog planner.
There are also two specific pages just for us book bloggers…
Books To Read
The majority of book bloggers have huge towering ‘to be read’ piles. Use this page to record the title, author, genre, publisher, source (did you purchase it? was it gifted? Is it a review copy?), is there a deadline? Date finished reading. Use the tick box for adding to your schedule, when your review is drafted, when the review is scheduled and published and shared with social media. Straightforward recording but it might save you from missing out that all important novel you should have been reading.
Download this page for FREE here
Blog Tour Tracker
Blog Tours are usually booked up in advance so keep yourself organised with this simple recording page. Note the date, publisher, PR contact. Did you say you would review? Or host a guest post? Take part with a Q&A? Use the tick box. Write your notes and then use the tick box to record where you are in the process.
There are also two Yearly calendars (2016 and 2017) for those of you who want to see the year at a glance.
If this design isn’t quite your thing, never fear because there are plans for alternative designs in the future and they’re happy to take suggestions so if you are a blogger with a niche and would like specific pages created for you, get in touch. It’s definitely worth keeping an eye on the website.
Do you use a blog planner? Is the Butterfly Dawn Planner everything you’ve ever dreamed of as a blogger? I’d love to hear from you.